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tation: Differentiating between the literal meaning of a sign and its associated cultural meanings. The Death of the Author: Arguing that a text’s meaning resides in the reader’s interpretation rather than the author’s intent. Text as a Play of

Semiotics and Signification Explanation of signs, signifiers, and signified. The triadic model of signification. Examples from everyday culture. Mythologies How myths function in society. The idea of cultural myths shaping our understanding of the world. Analysis of media, advertising, and pop